Elvie

Person holding another smaller person above their head
By  Jessica Hagen 02:55 pm April 7, 2025
Willow, maker of wearable breast pumps, announced it acquired British femtech company Elvie to scale the companies' maternal health platforms.  San Francisco-based Willow offers in-bra breast pumps, pumping accessories and breast care. The company most recently received FDA 510(k) clearance for its breast pump, Willow Generation 3 Breast Pump, in October of last year.  Elvie offers its own line...
New parent wearing Elvie Stride in their bra posed on a black background
By  Mallory Hackett 11:39 am September 15, 2021
Elvie, a British femtech company, today announced the launch of its latest smart breast pump, which is covered by insurance, exclusively in the United States. Called Elvie Stride, the new pump has many of the same features as the company’s other breastfeeding products, including wearable cups that collect milk in-bra, noise-reducing technology and a connected app that controls the pump and keeps...
A piggy bank next to stethoscope and pile of coins
By  Emily Olsen 12:26 pm September 7, 2021
Cityblock Health, a primary care startup that targets the Medicaid and low-income Medicare populations, has raised $400 million in funding, according to STAT.   The round was led by SoftBank, and it brings the company’s valuation to $5.7 billion, STAT reported. It comes months after the company raised $192 million in a Series C extension funding round. "We're incredibly proud and grateful that...
Stethoscope, money and a calculator.
By  Mallory Hackett 11:58 am July 27, 2021
London-based femtech company Elvie raised $80 million in a Series C funding round led by BGF. Additional funds came from accounts managed by BlackRock Private Equity Partners, Hiro Capital, and Westerly Winds, and from existing investors Octopus Ventures and IPGL. In addition to their participation in the round, investors Daina Spedding from BGF and Persefoni Noulika from BlackRock will join the...
By  Leontina Postelnicu 04:14 am October 22, 2019
It’s no secret that the tech industry has a diversity problem. In June, a magazine featured an image of 15 male executives from Silicon Valley, who were meeting in Italy, in which two female tech entrepreneurs were photoshopped in after the fact. While many in the industry are waking up to the issue, with some jumping on the bandwagon and others remaining behind, a number of innovators are...
By  Leontina Postelnicu 09:45 am June 24, 2019
Last year saw record amounts of investment be plugged into European tech startups, according to the 2018 State of European Tech from investment firm Atomico. However, 93% of that funding went to startups with all-male founding teams, and the findings resemble data compiled by market research firm Pitchbook in the US, which indicates that women-led ventures secured just 2.2% of venture capital...
By  Laura Lovett 11:32 am April 2, 2019
This morning London-based femtech company Elvie announced that it raised $42 million in Series B funding. The latest round was led by IPGL with participation from Octopus Ventures and Impact Ventures UK.  WHAT THEY DO The women-led startup has developed two main products in the feminine care space; a pelvic floor trainer and a breast pump.   The first, called Elvie Trainer, was launched in 2014...
By  Aditi Pai 08:46 am November 6, 2014
London-based Chiaro has launched a device, called Elvie, that aims to help consumers accurately do kegel exercises. Up to one in three women will experience pelvic floor muscle problems at some point in their life, the company explains, but strengthening these muscles through kegel exercises could lead to better core strength and improved back and abdominal strength. Some reasons the pelvic floor...