Skip to main content
Home
  • Main Menu
  • Topics
    • Video
    • Provider
    • Payer
    • Pharma
    • Consumer
    • Investor

Regions

  • ANZ
  • ASIA
  • EMEA
  • Global Edition

Humana bought Healthrageous to build out Vitality

By Brian Dolan
October 07, 2013
07:31 am
Share

HumanaVitalityHumana was the mystery buyer of Boston-based health engagement company Healthrageous, MobiHealthNews has learned. Healthrageous sold its assets to Humana and a number of Healthrageous employees who supported the platform will also be joining the insurance company. MobiHealthNews first reported last week that Healthrageous had shut down and had its assets acquired. The financial details of the deal remain undisclosed.

Healthrageous also had a handful of other customers and pilot deals that had been previously unannounced -- including three of the regional Blue Cross Blue Shields and a large IDN in Indiana.

Humana's acquisition of Healthrageous will likely mean considerable changes to Humana Vitality, a competitive offering to Healthrageous. Humana first launched Humana Vitality in mid-2011 as a program that used a points-based rewards system to encourage healthy behavior and wellness education among employee populations. HumanaVitality is a joint venture between Humana and the Vitality program parent company, South Africa-based Discovery Holdings.

When Humana first launched Vitality the platform offered members an initial health assessment to determine their “Vitality Age,” a “scientifically calculated” number that offered a representation of their risk-adjusted “true” age, and taught members how their current behaviors are impacting their health. Vitality users were then given “personal pathways, recommended goals to help improve their health based on their individual health needs.” They could choose from more than 30 activities, divided between four categories: Fitness, Healthy Living, Prevention, and Education. In addition, children could earn Vitality Points by receiving immunizations, flu shots and participating in team sports. Vitality was included as a part of Humana's commercial members but not its Medicare members.

As of May 2013, Humana Vitality integrated with a number of activity and biometric tracking devices including all Fitbit devices, some Garmin heart rate monitors, Polar heart rate monitors, and Timex heart rate monitors, as well as apps like Nike+ and Humana's own Fit apps for iPhone, Android and BlackBerry. Humana also offers two white-labeled devices called HumanaGear Pedometers -- one requires a USB connection and the other is wireless-enabled.

While it may not be related to the Healthrageous buy, Humana's CEO was slated to serve as a keynote at Health 2.0 in Santa Clara last week but cancelled shortly before the event.

MobiHealthNews has reached out to Humana for comments and will update this article with additional details as they emerge.
Tags: 
Android health apps, corporate wellness, digital health deals, Garmin, Healthrageous, Humana Fit, Humana Vitality, iPhone health apps, mergers & acquisitions, mobile health deals, Nike+, Polar, quantified self

More regional news

Pharmacist interacting online

Serve You Rx, Amazon Pharmacy partner for home delivery

By
Anthony Vecchione
May 02, 2025
Two people shaking hands with six others watch

DarioHealth closes up to $50M debt refinancing and more funding news

By
Jessica Hagen
May 02, 2025
Smart phone and smart watch

Oura and Google Fitbit partner with academia and others to battle opioid disorder

By
Anthony Vecchione
May 02, 2025
Share

Top Story

Smart phone and smart watch
Oura and Google Fitbit partner with academia and others to battle opioid disorder

Editor's Pick

23andMe files for bankruptcy, CEO Wojcicki resigns
Q&A: Oura appoints its first chief medical officer
First blood pressure management system integrated with DeepSeek in Hong Kong
Emirates will offer inflight telemedicine aboard 300 aircraft
Nanowear announces partnership with Dexcom
Navina raises $55M to expand AI for value-based care

More Stories

Pharmacist interacting online
Serve You Rx, Amazon Pharmacy partner for home delivery
Two people shaking hands with six others watch
DarioHealth closes up to $50M debt refinancing and more funding news
Nurse consulting with patient
Teton unveils 3D hospital digital twin using Denmark's supercomputer
Young person communicating with a cell phone
Talkspace, Bark Technologies partner to monitor children's online activities
Pharmacist giving a person an injection
Plenful scores $50M and more funding news
Person interacting with a healthcare professional via tablet
Teladoc acquires UpLift for $30M, releases first quarter results
Person in a pharmacy setting
Hims & Hers, Novo Nordisk partner to offer weight-loss drug Wegovy
Healthcare professional looking at a PC screen
Commure, HealthTap partner for expanded after-hours care
Home

More News

  • Healthcare IT News
  • Healthcare IT News Australia
  • Healthcare Finance News
  • HIMSS TV

MobiHealthNews

 

Connect

Add MobiHealthNews to your network.
HIMSS25 European Health Conference & Exhibition
HIMSS25 European Health Conference & Exhibition
Get ready for knowledge-sharing, all the latest innovations, and in-depth demos with Europe's most influential healthcare community.
10 - 12 June, 2025 | Paris
Learn More
AI in Healthcare Forum
AI in Healthcare Forum
The HIMSS AI in Healthcare Forum cuts through the hype to showcase real-world examples illustrating the transformative potential, and realistic challenges of AI application across the care continuum.
10 - 11 July 2025 | New York
Learn More

Footer Menu

  • About
  • Advertise
  • Reprints
  • Contact
  • Privacy Policy

© 2025 MobiHealthNews is a publication of HIMSS Media

X

Topics

  • Video
  • Provider
  • Payer
  • Pharma
  • Consumer
  • Investor

Career

  • Events
  • Jobs
  • Learning Center

More

  • About
  • Advertise
  • Contact
  • Privacy Policy

Regions

  • ANZ
  • ASIA
  • EMEA
  • Global Edition

MobiHealthNews:

The latest news in digital health delivered daily to your inbox.

Search form

Top Stories

Smart phone and smart watch
Oura and Google Fitbit partner with academia and others to battle opioid disorder
Three surgeons operating on a patient
Thyroid cancer AI assistant developed in Hong Kong
A doctor discussing findings with an older patient
Digital dementia support project gets $2M federal funding and more briefs