Direct-to-consumer virtual care company Hims & Hers is receiving backlash to its 60-second commercial dubbed "Sick of the System" that ran during the Super Bowl on Fox.
The ad states that "obesity is America's deadliest epidemic" and claims that "something is broken, and it's not our bodies; it's the system." It then says the $160 billion weight loss industry "feeds on our failure."
It says...
Digital weight loss company Noom announced it is partnering with dance fitness company Zumba to offer Noom members access to Zumba fitness content and allow Zumba's dance instructors to become "Mindset Coaches" at Noom.
Noom's members will have access to Zumba's "exhilarating dance routines" and "targeted fitness sessions," along with motivational and engagement options to keep them focused on...
Food and nutrition tracking app MyFitnessPal announced a new set of tools and content to support members taking GLP-1 medications by helping them maintain proper nutrition and consistency while experiencing weight loss.
MyFitnessPal is a food and nutrition app that allows members to reach their health goals through better food choices. It also provides users with health and fitness information,...
Warehouse retailer Costco is expanding its healthcare footprint by offering a comprehensive weight loss service to its members across all 50 states with a three-month subscription starting at $179.
The program is run through digital healthcare marketplace Sesame and represents an expansion of Costco's partnership with the startup, first announced last September.
Sesame's healthcare marketplace...
Digital weight loss company Noom has announced several new hires within its leadership team, including new executive vice president and chief financial officer Jean Clifton, chief technology officer Rich Friedman, and general counsel Norman Petty.
The company has also appointed Jim Bugden as senior vice president of corporate development and partnerships, named Katerina Kugel as senior director...
Keeping weight off after a successful diet has traditionally posed a difficult challenge for dieters, but researchers in Oulu Finland have just published a study in the Journal of Internal Medicine that highlighted how a hybrid web-based intervention could help for the long run.
The study's authors found that cognitive behavioral therapy (CBT) counseling combined with an online health behavior...
Mobile health pilots conducted by Dr. Richard Katz of George Washington University Hospital in Washington, DC were the subject of a recent Associated Press report. "Medical Minutes" is the term Katz uses to describe his program.
Katz aims to use incentives to see whether inner-city diabetics, an "especially hard-to-reach population," according to the AP, will better control their blood sugar and...
