Willow

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By  Jessica Hagen 02:55 pm April 7, 2025
Willow, maker of wearable breast pumps, announced it acquired British femtech company Elvie to scale the companies' maternal health platforms.  San Francisco-based Willow offers in-bra breast pumps, pumping accessories and breast care. The company most recently received FDA 510(k) clearance for its breast pump, Willow Generation 3 Breast Pump, in October of last year.  Elvie offers its own line...
By  Mallory Hackett 11:06 am September 25, 2020
Willow, a creator of wearable breast pumps, announced this week it has raised an additional $55 million in its Series C funding round. The round was led by long-standing investors NEA, Meritech Capital Partners and Lightstone Ventures, as well as new lenders, including Perceptive Advisors. WHAT IT DOES To date, Willow has released three generations of its smart, in-bra breast pump. The latest...
By  Laura Lovett 12:44 pm January 15, 2018
Last week CES brought innovators from around the world to Las Vegas. But one event at CES was dedicated to creating innovations for the smallest people. This year participants in the Babytech Awards displayed a myriad of products from wearables that monitor a baby’s heartbeat to baby sleep coaches. There were five categories including healthy baby, fertility and pregnancy, baby safety, baby eats...